Making the ask easier

Image of old building with garden
24 Apr 2017

Brewery Arts Centre increased its charitable income from box office donations by more than 40% when it approached customers at the point of sale. Libby Penn explains how this was achieved.

Bridging the generation gap

Photo of young audience
06 Apr 2017

Data shows that audiences for many artforms are ageing. Anne Torreggiani calls on the arts sector to anticipate and accommodate the changing needs of younger generations.

Sharing touring data

Photo of audience
30 Mar 2017

After updating its approach to data collection and sharing, Sadler’s Wells noticed a surge in email sign-ups for its visiting companies. Sebastian Cheswright Cater and Matt Kirby tell the story.

Audiences for classical music

Image of piano keys and music
02 Mar 2017

Catherine Bradley reveals five things you might not know about classical music audiences, discovered through Audience Finder data. 

Why Quality Metrics is a really bad idea

Production shot: woman bound by nurses
24 Feb 2017

Liz Hill tells NPOs, ‘just say no’ to a fundamentally flawed scheme that will reveal more about the nature of the audience than the quality of an arts organisation’s artistic work. 

A powerful platform

Photo of the exterior of Watermill Theatre
23 Feb 2017

The Watermill Theatre’s new box office management system has increased ticket sales and donations, and encouraged customers to book earlier, says Libby Penn.

In pursuit of the holy grail

Photo from the orchestra pit
19 Jan 2017

Is it possible to double the response rate you get from your direct marketing and save money at the same time? Tim Baker explains how the CBSO did just that. 

The value of insight on tour

Photo of dancers on stage
12 Jan 2017

A new tool offers touring companies access to valuable audience data. Penny Mills explains how they are using it to plan and promote tours.

Women, disabled and BME still struggle to reach senior arts roles

Baltic Centre for Contemporary Art
16 Dec 2016

Concerns have been raised about the quality of diversity data, with Arts Council England Chief Executive Darren Henley labelling under-reporting by NPOs “extremely disappointing”.

Data to measure diversity

Photo of people in gallery
03 Nov 2016

The first full year’s worth of data from the Audience Finder survey raises important questions about the inclusivity of arts organisations, reports Anne Torreggiani

Valuable visitor data

Photo of children sitting outside on ground
03 Nov 2016

As many organisers of outdoor arts events have a love–hate relationship with collecting data from visitors, Vishalakshi Roy offers some advice on how to make it a more positive experience.

Data and self-determination

Photo of theatre interior
27 Oct 2016

A new approach to box office management has shifted the revenue balance at Blackpool Grand Theatre firmly toward ticket sales and greater commercial independence, says Libby Penn.

Learning from the creative industries

Photo of person holding a video game controller
20 Oct 2016

The arts sector struggles to articulate its impact, while the UK’s video games sector has done it very effectively. Stephen Hignell summarises what arts organisations can learn from their success. 

Measuring aesthetic value

Photo of people on balcony in a gallery
13 Oct 2016

How do the public make value judgements about works of art? To find out, Saul Albert did some eavesdropping at Tate Modern.

Old assumptions and new realities

Photo of outdoor art
26 Sep 2016

Jane Earl busts some arts-related myths, starting with ‘everyone wants to take part in arts activities’.

Everyday Audience Finder

Photo of audience with 3D glasses on
04 Jul 2016

Four Audience Agency consultants offer tips and advice on using Audience Finder, the free national audience data and development tool, in your everyday work.

Making ticketing work smarter

'Box Office' in neon lights
04 Jul 2016

Cutting-edge technologies are bringing about a box office data revolution. Andrew Thomas and Roger Tomlinson reveal how arts organisations are increasing audience engagement and reaping financial rewards.

Going it alone

Photo of Sheffield's Crucible theatre
22 Jun 2016

Sheffield Theatres was part of a regional consortium of box offices until it decided its audience development activities would benefit from going it alone. Libby Penn describes the painless uncoupling.

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