Recognised professional standards are the norm in medicine or law, but not in the arts… until now. Julie Aldridge on the new marketing standards for the arts
Something fundamental is going on in the media world, says William Shaw. It’s big, scary, only half understood, and it’s going to change how the arts present themselves to the world.
In the second of our series looking at the arts world of the future, Alice Walton casts her mind forward to 2020 and asks how arts organisations will attract future audiences.
