Sharing touring data

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30 Mar 2017

After updating its approach to data collection and sharing, Sadler’s Wells noticed a surge in email sign-ups for its visiting companies. Sebastian Cheswright Cater and Matt Kirby tell the story.

More than a dance tour

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28 Mar 2017

Many international dance companies tour the UK thanks to the Dance Consortium, but venues, young dancers and many others also benefit from its work. Ros Robins explains how.

The trouble with telling stories

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09 Feb 2017

Selling new work to audiences and venues can be difficult enough, but how do you sell a new artform like storytelling? Naomi Wilds explains how Adverse Camber has faced up to the challenge.

Small venues do it differently

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26 Jan 2017

At the end of a three-year project touring contemporary theatre to small venues in the north east of England, Annabel Turpin and Kate Sanderson share the lessons they have learned.

The value of insight on tour

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12 Jan 2017

A new tool offers touring companies access to valuable audience data. Penny Mills explains how they are using it to plan and promote tours.

The magic of rural touring

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15 Dec 2016

Volunteer promoter Tom Speight writes about the joys of hosting professional performing arts right on his doorstep as part of a rural touring scheme.

England’s theatre sector becoming increasingly polarised

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21 Oct 2016

Theatre has seen a rise in income over the past four years, although the increases are concentrated in the hands of large organisations, a major new report has found.

Good news story

Photo of nuns on stage in Sister Act musical
04 Oct 2016

Last year Leicester’s Curve Theatre increased its turnover by 30%. Chris Stafford discusses touring, hospitality and rejecting capital funding.

A capable band of women

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07 Jul 2016

Astounded by the sexist remarks she received while touring a theatre production with an all-female crew, Sarah Brown tries to make sense of it.

Street art and circus to address coastal deprivation

Man and woman dancing on the beach
01 Jul 2016

A national project will put a street arts and circus touring network at the heart of plans to revitalise the economies of England’s coastal towns.

A sound investment

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31 Mar 2016

Encouraging individual giving may not make financial sense, but it’s helped Unfolding Theatre build invaluable relationships, says Annie Rigby

Insight tools for touring companies

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24 Mar 2016

Touring companies have trailed behind venues in their access to meaningful audience data, but new insight tools are now benefiting touring companies and venues alike. Rosie Hanley reports.

A thirst for diversity

Photo of production of Macbeth
22 Mar 2016

Frustrated by a shortage of touring opportunities for black and Asian theatre, Jatinder Verma and Jonathan Kennedy made it their mission to change the hearts and minds of artistic directors and inspire audiences across the country.

Calls for longer-term strategic touring funding

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18 Mar 2016

ACE will publish refreshed guidance and a new application form for its Strategic Touring Programme after a report highlighted areas for improvement. 

How to... plan a theatre tour

Production shot of The Birthday Party
08 Mar 2016

London Classic Theatre’s Michael Cabot shares his tips for those hoping to hit the road.

Making collections pay

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03 Mar 2016

Many museums and galleries struggle to manage the costs of storing and conserving their collections. Emma Sumner introduces two innovative organisations that are making their collections pay their own way.  

Life after regular funding

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25 Feb 2016

Audiences and rural promoters are the life-blood of Northumberland Theatre Company. Gillian Hambleton reveals how the company harnessed that loyalty to keep the company going through hard times.

Venues could charge touring companies for data sharing

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12 Feb 2016

Detailed guidance on data collection has been published by Arts Council England, as NPOs prepare for data sharing agreements to become a requirement of funding.

Selling circus

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03 Feb 2016

When audiences for her contemporary circus tours stagnated, Rachel Clare of Crying Out Loud realised a fresh approach was needed. She reveals how Circus Evolution has revolutionised circus marketing.

Tour bookers get helping hand with new online services

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17 Nov 2015

New online resources aim to streamline tour booking for theatre companies and help venues widen their programming.

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