Growing US Covid fears are lowering audience confidence

The continuing rise in Covid-19 cases in the United States is offering a glimpse of how UK audiences could react to a 'second wave'. A new survey has found that just 16 percent of respondents would consider rushing back to reopened theatres, down from 25 percent earlier, while 75 percent plan to wait a few months before returning – up from 49 percent in April. The earliest date most theatregoers say they’d be comfortable returning is May or June 2021.