Brand loyalty isn’t always the answer
Thinking of rebranding? Rob Macpherson unpacks what you need to think about before embarking on a radical rethink of your image.&n…
Posts
‘Apple doesn’t sell fruit’
What’s in a name? And how does an organisation go about changing its brand identity? Lauren James has some top tips.
DCMS outlines ‘lessons learned’ from UNBOXED festival
DCMS identifies lessons to be learned from the management of UNBOXED festival in letter to Public Accounts Committee.
Fund offers musicians advances of up to £50,000
A new fund has been launched to support artists working in the independent music sector. As part of Music Gateway's Ignite fun…
BFI awards £2.1m through Global Screen Fund
The British Film Institute (BFI) has awarded £2.1m in funding to 24 British companies working in independent film, TV, anima…
Tixly to be partner with Trafalgar Tickets
Event ticketing software company Tixly has been selected as ticketing partner for Trafalgar Tickets. Trafalgar Tickets will begin…
Most artists make a loss on music releases, research finds
Most independent artists who promote their own music releases make a loss, according to new research. The research by Pirat…
Partner Pod: Surviving permacrisis
Are the arts locked in a permacrisis? How do we survive it if so? How long until we get back to 'normal'? Join Robin Cantr…
How to get ahead in arts management
If you don’t have industry connections, trying to break into the sector can be overwhelming. So, courses that provide work e…
Agency calls for increased diversity in arts marketing
Efforts need to be taken to address a lack of diversity within arts marketing, a PR agency has said after almost all respondents t…
Mayor of London launches theatre campaign
Tickets for popular theatre shows are to be sold at discounted rates as part of efforts by the Mayor of London to boost tourism in…
ACE hands audience data contract to consultancy firm PwC
Arts Council England drops arts and culture research specialists The Audience Agency from sector support role, handing new contrac…
Chinese Arts Now unveils rebrand
An arts organisation dedicated to providing a platform for East and Southeast Asian artists has announced a new name and logo. Chi…
Scheme to tempt visitors back to museums launches
A new museum and gallery membership scheme in Tyne and Wear has launched as part of efforts to attract people "back to cultur…
Museum service undergoes rebrand
Brighton & Hove’s museum service, previously known as the Royal Pavilion & Museums Trust, has announced details of i…
Record label support for artists rises to £495m
UK record labels invested £495m supporting artists’ careers and development in 2021 through A&R, marketing and pro…
ICO ‘taking no action’ on arts data breach
Data watchdog decides regulatory action not required after arts organisations notify it of ransomware attack that resulted in cust…
British music exports hit record high
Data from the British Phonographic Industry reveals consumption of British music increased in every region globally in 2021.
Exclusive: Major arts organisations affected by ransomware data breach
Southbank Centre, Royal Shakespeare Company, Royal Opera House and The Old Vic among many UK arts organisations affected by huge d…
Concern over exodus of arts marketing professionals
The Arts Marketing Association (AMA) has launched a series of job templates to help tackle the “growing gulf” between…
Event marketing firm announces acquisitions
Live entertainment marketing platform Activity Stream has acquired mobile ticketing specialists crowdEngage and event and venue ma…
What is market research?
There are many misconceptions about market research and who is or isn’t qualified to undertake it. Robin Cantrill-Fenwick un…
Comparing apples to oranges
Arts organisations increasingly use data to inform their decision making. But, argue David Johnson and Sarah Thelwall, if it&rsquo…
UNBOXED 2022 working on ‘a recipe for failure’
A scathing report from MPs says the festival is "an irresponsible use of public money" set to prove its sceptics right….
