Digital shows may contribute some income - but the sector must change its approach, research suggests
Photo: Thibaut Devulder
Audiences will pay for ‘live digital’ events, survey suggests
70% of audiences say they are willing to pay for digital events as full capacity shows remain on ice. But the shift towards user-pays models "will be a challenge," experts warn.
Audiences are showing a willingness to pay for 'live digital' events, a survey suggests, offering a small ray of hope as new coronavirus restrictions place the sector into a six month sta...
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