Libby Penn reveals how MAC Belfast achieved ambitious attendance targets in its first year of operation with the help of a bespoke segmentation model.
There are probably more millionaires in your audience than you think. Libby Penn reveals how to find high-net-worth individuals already in your database.
An innovative regional theatre has used data and cloud technology to increase ticket sales and diversify its business model, explains Libby Penn.
Data management has to be everyone’s responsibility and not just seen as an “esoteric specialism”, says Michael Nabarro.
For the London International Festival of Theatre customer data is power. Libby Penn describes how taking control over ticketing and audience data was like opening a treasure trove for the London International Festival of Theatre.
An easy, flexible ticketing system has boosted sales for a family show in an inflatable theatre that itself makes theatre-going an easier experience, explains Libby Penn.
Selling a new building’s fixtures, furnishings and finishing’s through the box office is a fundraising winner. Libby Penn explains how Lyric Hammersmith’s online capital campaign has been raising money and engaging audiences – one click at a time.
When it comes to audience data, Michael Nabarro says technology should be helping return us to our roots and emphasise what makes our sector special.
Switching to a new ticketing system requires a lot of meticulous planning and the actual switchover day is very very tense, warns Harvinder Singh.
Ed Green demanded a lot of functionality when he tendered for a new ticketing system and now reports that the Spektrix system has exceeded his expectations.