According to new research from Spectrix and Indigo Ltd, classical and opera audiences are the most engaged arts attenders. Jo Johnson has been digging into the data.
Amidst the doom and gloom of recent news about funding cuts for UK arts organisations, a glimmer of hope has emerged in the shape of a new report, Tomorrow’s Audience, from audience research specialists Indigo Ltd and box office software provider Spektrix .
This sector-wide research examined ten years of ticketing data from over 300 UK performing arts organisations – a cross-section of companies from the very largest to the very smallest. The researchers didn’t stop there: organisations were invited to send out a survey asking their “first time since Covid” bookers about their experiences, receiving a staggering 32,700 responses. These findings were further illustrated through online focus groups with people who were brand new to the arts... Keep reading on Bachtrack.
Amidst the doom and gloom of recent news about funding cuts for UK arts organisations, a glimmer of hope has emerged in the shape of a new report, Tomorrow’s Audience, from audience research specialists Indigo Ltd and box office software provider Spektrix .
This sector-wide research examined ten years of ticketing data from over 300 UK performing arts organisations – a cross-section of companies from the very largest to the very smallest. The researchers didn’t stop there: organisations were invited to send out a survey asking their “first time since Covid” bookers about their experiences, receiving a staggering 32,700 responses. These findings were further illustrated through online focus groups with people who were brand new to the arts... Keep reading on Bachtrack.