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How can theatre producers make the most of the Edinburgh Festival Fringe? Lyn Gardner asks leading producers for their top tips.

In 2007, the producer Richard Jordan was at the Edinburgh festival and bumped into someone who had just come out of a show called Smile Off Your Face by a young, unknown Belgian company called Ontroerend Goed. The acquaintance raved about the piece, in which audience members were blindfolded, secured in a wheelchair and made to go through a series of intimate encounters, culminating in a cunning reveal. Intrigued, Jordan rushed to the venue where the company was doing its final performances, to find the production was not just sold out, but that tickets had been over-sold. There was no way he could be accommodated. Disappointed, he plonked himself down on an empty chair as mayhem raged around him, and to his surprise was approached by a young woman who told him: “You’re next... Keep reading on The Guardian