A sponsorship deal with an arts organisation will undoubtedly get your business publicity – but how can you make sure the coverage is positive and protest-free? Angela Youngman weighs in.
Oily Cash mobs invading The British Museum, or protesters scattering 40,000 ‘snowflakes’ in the Science Museum, bear witness to the potential problems of corporate arts sponsorship. Every day, yet another request for sponsorship arrives on the desks of CEOs. Arts organisations are always in desperate need of money whether it be to stage an exhibition, a production, a m... Keep reading on EuropeanCEO
Oily Cash mobs invading The British Museum, or protesters scattering 40,000 ‘snowflakes’ in the Science Museum, bear witness to the potential problems of corporate arts sponsorship. Every day, yet another request for sponsorship arrives on the desks of CEOs. Arts organisations are always in desperate need of money whether it be to stage an exhibition, a production, a m... Keep reading on EuropeanCEO