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Yes, visits to the National Portrait Gallery (NPG) are down – but it’s dangerous to focus on metrics of quantity alone when assessing whether arts organisations are successful, argues NPG Director Nicholas Cullinan.

At this time of year, when The Art Newspaper publishes its annual round-up of museum visitor figures, it is fascinating to see how venues around the world have performed. However, a “league table” only tells part of the complex story of how cultural institutions reach and engage audiences. Numbers are a crucial metric but should not be the only thing we consider.
In the past year visitor figures at the National Portrait Gallery in London have come under scrutiny, partly because of a now rectified error in counting free visits... Keep reading on The Art Newspaper