Ashley Smith-Hammond looks at the four ‘big themes’ that influenced arts marketing campaigns launched by Edinburgh Festival, Harper Collins, Paris Opera Ballet and others in 2015.
Every year brings its own challenges for arts marketers: reduced funding; diminishing returns; accessing new audiences or the perennial question of how to create ‘that’ stand-out campaign to strike the perfect note with your audience and put your brand on the map.
We highlight four big themes that influenced arts marketing practice across Scotland and beyond in 2015, together with examples of the inspired and inspiring campaigns that emerged in response to them – at home and further afield:
#1 Collaborative marketing... Keep reading on Culture Republic
Every year brings its own challenges for arts marketers: reduced funding; diminishing returns; accessing new audiences or the perennial question of how to create ‘that’ stand-out campaign to strike the perfect note with your audience and put your brand on the map.
We highlight four big themes that influenced arts marketing practice across Scotland and beyond in 2015, together with examples of the inspired and inspiring campaigns that emerged in response to them – at home and further afield:
#1 Collaborative marketing... Keep reading on Culture Republic