What is interactive, multi-sensory, mixed-media art? And should the London art scene be embracing it? Rachel Stoplar investigates.
Gone are the days when going to an art gallery meant standing in front of something, admiring it for a socially acceptable amount of time, and moving on.
Across the arts and beyond, Londoners are shunning the passive and embracing active 'experiences', chirpy PRs describe everything as 'multi-sensory' (you can see and hear things!) and even the fustiest of institutions are desperately scrabbling to get newer, younger audiences through their doors.
Is this all just a cynical ploy to trick punters into stepping over the threshold or coughing up for a ticket? The only way to get funding in a budget-slashed world? A shiny bit of novelty to win a few column inches?
Or is this... Keep reading on Londonist
Gone are the days when going to an art gallery meant standing in front of something, admiring it for a socially acceptable amount of time, and moving on.
Across the arts and beyond, Londoners are shunning the passive and embracing active 'experiences', chirpy PRs describe everything as 'multi-sensory' (you can see and hear things!) and even the fustiest of institutions are desperately scrabbling to get newer, younger audiences through their doors.
Is this all just a cynical ploy to trick punters into stepping over the threshold or coughing up for a ticket? The only way to get funding in a budget-slashed world? A shiny bit of novelty to win a few column inches?
Or is this... Keep reading on Londonist