Arts organisations shouldn't blame declining media coverage for poor audience engagement, argues Hannah Grannemann. Companies have to tell their own story with depth, nuance and whimsy.
At the end of a long list about why audiences are shrinking, a burned out, defeated arts manager’s last bit of ire will be directed at the declining arts coverage in the mainstream media. It will be the final gasp of their venting session. Then their voice will trail off, they’ll throw up their hands, and reach for their glass of bourbon.
An anecdote from an artistic director of a “struggling theater in Florida” was the centerpiece of a story by Cara Joy David’s latest piece for Broadway World. The artistic director ran into an audience member that hadn’t been back to his theater since the COVID shutdowns.
She would have come back, except she didn’t know the theatre was reopened. Why did he think she didn’t know they had restarted performances? He blamed the lack of coverage from the local mainstream and alternative weekly newspapers...Keep reading on Arts Journal.
At the end of a long list about why audiences are shrinking, a burned out, defeated arts manager’s last bit of ire will be directed at the declining arts coverage in the mainstream media. It will be the final gasp of their venting session. Then their voice will trail off, they’ll throw up their hands, and reach for their glass of bourbon.
An anecdote from an artistic director of a “struggling theater in Florida” was the centerpiece of a story by Cara Joy David’s latest piece for Broadway World. The artistic director ran into an audience member that hadn’t been back to his theater since the COVID shutdowns.
She would have come back, except she didn’t know the theatre was reopened. Why did he think she didn’t know they had restarted performances? He blamed the lack of coverage from the local mainstream and alternative weekly newspapers...Keep reading on Arts Journal.