How can large companies benefit from engaging with theatre-goers on Twitter and Facebook? Purple Seven’s Clive Humby reports.
The theatre industry has always known that its audience is passionate about the arts and is made up of keen supporters of live entertainment. A recent study by Purple Seven has shown that this audience may have the potential to deliver new income streams to the sector and engage with it in entirely new ways.
While many in theatre have long suspected that audiences are affluent, few have been able to convert this into income for venues – either through sponsorship or individual giving. Our latest research has demonstrated that there is indeed a very high crossover between the wealthiest members of society and those who attend theatre up and down the UK... Keep reading on The Stage
The theatre industry has always known that its audience is passionate about the arts and is made up of keen supporters of live entertainment. A recent study by Purple Seven has shown that this audience may have the potential to deliver new income streams to the sector and engage with it in entirely new ways.
While many in theatre have long suspected that audiences are affluent, few have been able to convert this into income for venues – either through sponsorship or individual giving. Our latest research has demonstrated that there is indeed a very high crossover between the wealthiest members of society and those who attend theatre up and down the UK... Keep reading on The Stage