The 'visual word-of-mouth' phenomenon prompted by Instagram can be part of the artistic experience. But should it be influencing curatorial activity? Ben Luke reports.
Museums have long accepted smartphones as a ubiquitous appendage to many visitors’ bodies—London’s National Gallery lifted its photography ban in 2014, for instance. And now, images taken on those phones are driving visitors to exhibitions and collections, particularly through the social media app Instagram—the primary means for gallery visitors to communicate their art experiences. Certain exhibitions are now defined by their Instagrammability. But are museums and galleries planning for this level of interaction and social media buzz?... Keep reading on The Art Newspaper
Museums have long accepted smartphones as a ubiquitous appendage to many visitors’ bodies—London’s National Gallery lifted its photography ban in 2014, for instance. And now, images taken on those phones are driving visitors to exhibitions and collections, particularly through the social media app Instagram—the primary means for gallery visitors to communicate their art experiences. Certain exhibitions are now defined by their Instagrammability. But are museums and galleries planning for this level of interaction and social media buzz?... Keep reading on The Art Newspaper