Recent controversy at Shakespeare’s Globe made little mention of a key point raised by Dominic Dromgoole: the importance of £5 tickets. Nicky Goulder says the incoming artistic director should fight to keep them.
Wolverhampton’s Grand Theatre is a listed building but its front-of-house areas were in need of a facelift. Adrian Jackson explains how making the theatre more welcoming also made the bars more profitable.
Presenting social issue dramas and storytelling events in a pub in Newport is reaching audiences looking for entertainment rather than art. Julie Benson tells the story.
Fed up with venues adding unjustifiable fees on to tickets for its shows, Birmingham Stage Company is taking drastic action. Neal Foster explains why producers should follow suit.
Interest in a Swedish theatre’s subscription scheme was plummeting until it reworked it to reward frequent and early bookings. Jenny Bång outlines the changes it made.
The EU-backed Theatron project is hoping to have its funding extended to launch a new network to continue connecting theatre professionals across Europe.
In a bid to listen more to its audiences, Manchester’s Royal Exchange Theatre launched a collaborative project that resulted in an ‘audience manifesto’. Amanda Dalton shares the surprising results.
Drama can boost the wellbeing of homeless people, but engaging them is not without challenges. Jon Randall shares his experiences producing and touring theatre with Lancaster’s homeless community.
Graeae has successfully developed D/deaf and disabled audiences across the UK. Richard Matthews explains the principles and strategies that guide their marketing work.
A new diversity programme will shift power and resources to where they can be most effective. Dawn Walton explains the thinking behind Eclipse Theatre’s new artist development initiative.
Taking inspiration from the local community for a new musical about a nightclub proved so successful for Oldham Coliseum that they’re doing it again. Cathy Crabb and Lindsay Williams tell the story.
