Features

Evolve or die: time to think the unthinkable

Covid-19 has only accelerated what was bound to happen in the arts world – the collapse of unsustainable economic models. It’s time to think again about where income comes from – and what we spend it on – says Alice Black.

Alice Black
7 min read

When Steve Jobs launched Apple’s campaign Think Different in 1997, he had just embarked upon a mammoth undertaking to turn around the company he had founded, which was no longer fit for purpose....

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