Quaytickets, a venue operator and ticketing services supplier based at The Lowry has renewed its partnership with the technology platform SeatGeek.
In addition, Quaytickets has announced four new clients, including the University of Birmingham, South Lanarkshire Council and The Brindley Theatre, joining the organisation's existing roster, which counts NIMAX Theatres, Nederlander Group and Somerset House, among others.
First partnering in 2019, SeatGeek’s platform allowed Quaytickets clients to directly list and sell tickets through distribution partners such as London Theatre Direct and Ingresso.
“Four years ago, we launched our partnership with SeatGeek in the hopes of bringing best-in-class technology to our venue, The Lowry,” said Rachel Miller, Director of Audiences, Sales and Marketing at The Lowry.
“We also wanted to share that technology with our Quaytickets clients to maximise ticket sales and audience insights and deliver an industry-leading customer journey.
“We’ve delivered exceptional results and look forward to launching our new service packages into the arts and cultural sector event ticketing market."
Peter Joyce, Managing Director of EMEA at SeatGeek, added: “From day one, our partners at Quaytickets and The Lowry have remained passionate, driven and curious – working in lockstep with us to solve the question of how ticketing can be better for fans and those working behind the curtain.
“We could not be more excited to continue working with Quaytickets and its clients to elevate the ticketing experience through our innovative back-end technology for the UK's most culturally significant institutions.”