A key barrier to growth in the immersive technology industry is a lack of content. It’s a gap tailor-made for the cultural sector to step into, says Tonya Nelson.
Digital skills are spread thin in cultural organisations, with only one in six of those in the most senior strategic roles identifying web or digital activity as forming a part of their work.
When Ron Evans started thinking about how to make post-show talks more appealing and accessible, he found audiences hungry for new ways of engaging with the arts.
Opportunities for using virtual reality, augmented reality and mixed reality technologies will be developed with a view to extending the ways audiences across the world can experience live performance.
How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? Helen Dunnett suggests some steps to make the task easier.
The opportunities for using virtual and augmented reality in the arts are immense, but realising them is no trivial matter, says Rebecca Gregory-Clarke.
Arts Council England will employ nine people to each look after a region of England and provide advice and tailored digital support to organisations across the country.
The lack of a marketing strategy in the first few years of the programme and the diminishing dominance of YouTube led to underwhelming take up of the multi-channel Canvas network.
As arts and cultural organisations rise to the challenges facing the sector, some are adopting new and ground-breaking templates for their relationships with business. Patrick Towell surveys the changing landscape.
Artists are using their creative insight to advise business on strategies and methods of production. Catherine Morel and Philippe Mairesse explain how.
Arts organisations could be doing a lot to tempt potential audiences with a taster of their work. Steve Wallace explains how video could take more advantage of society’s growing visual literacy.
Since moving its box office system to the cloud, the Royal Welsh College of Music and Drama has increased online sales and started taking online donations, says Paul McGuinness.
Technological and digital developments grow exponentially. The arts sector must take advantage of the technology available now and be ready for the digital changes ahead, advises Daniel Rowles.
