A new museum and gallery membership scheme in Tyne and Wear has launched as part of efforts to attract people "back to culture".
Local museums and galleries in the area say they have been struggling to return to pre-pandemic visitor levels after a drop in numbers of up to 50% at some venues. The new scheme covers 10 galleries and museums run by Tyne & Wear Archives and Museums.
The venues offer free entry, but admission is charged for special major exhibitions. Under the new tiered membership scheme, visitors can purchase an annual membership that includes free entry to ticketed exhibitions, invitations to special events and priority booking.
Membership fees will be used to fund the running costs of venues including Laing Art Gallery, Hatton Gallery and Discovery Art Museum, Shipley Art Gallery and South Shields Museum & Art Gallery, as well as two Roman forts and a steam railway.