The North East has been chosen as the location for a government pilot programme aimed at developing tourism.
NewcastleGateshead Initiative will lead the pilot in partnership with Visit Northumberland and Visit County Durham, working across seven local authority areas.
The Destination Development Partnership (DDP) will receive £2.25m to “help successfully develop and market the region as a must-visit destination while attracting further private investment and driving growth”.
This is expected to include the creation of cultural events.
The DDP pilot follows an independent review into Destination Management Organisations published earlier this year, in which the government committed to streamlining tourism boards.
If the pilot is successful, the government expects to roll the partnership model out to other regions across England.
“We are looking at what more we can do to streamline the way the region’s tourism bodies work together, improve the region’s offer and the way it markets itself,” Tourism Minister Stuart Andrew said.
With £2.25 million in funding, we hope the North East can be a pioneer for other areas in unlocking its potential and putting its best foot forward.