A UK-wide campaign designed to highlight the impact culture and heritage organisations make within their communities in the run-up to the next general election will launch in May.
Established by the Cultural Philanthropy Foundation, the 'Culture Makes…' campaign intends to make the case for culture and as a human right "which urgently needs investment".
More than 40 organisations including Bristol Old Vic, Northern Ballet, and the Southbank Centre have been confirmed as campaign "partners" with the Cultural Philanthropy Foundation calling for all cultural organisations in the UK to join.
Caroline McCormick, Chair of the Cultural Philanthropy Foundation, said: “Cultural and heritage organisations have long wrestled with how to communicate the value and impact of their work.
"Culture Makes… comes at a critical time enabling us to come together through a clear and simple set of linguistic tools which will allow us to celebrate and raise awareness of the impact of the sector as a whole and the individual contributions each organisation makes with government and policy makers, funders, and our audiences.
"Our aim is to build an overwhelmingly powerful sector voice that cannot be ignored."