Issue 336: After the pandemic

  • After the pandemic

    silhouette of a person looking up at a coloured starry sky
    09 Jul 2020

    Having flexed our innovation muscles in response to the pandemic, now’s the time to assess what we’ve done and use this knowledge to develop new ways of working on a larger, longer-term scale. The Audience Agency team looks to the future of festivals online.

    It’s summertime and that means The Audience Agency team is deep in evaluation for outdoor (and some indoor) festivals. We relish the opportunity to mobilise our Audience Finder service, and other research methods, to reap the rewards of another year of engaging with festival audiences. But this year, the sector is challenged to consider what these experiences are, or could be, without that visceral interaction of performer and audience across physical space.

    Mass participation is... more

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