Having flexed our innovation muscles in response to the pandemic, now’s the time to assess what we’ve done and use this knowledge to develop new ways of working on a larger, longer-term scale. The Audience Agency team looks to the future of festivals online.
It’s summertime and that means The Audience Agency team is deep in evaluation for outdoor (and some indoor) festivals. We relish the opportunity to mobilise our Audience Finder service, and other research methods, to reap the rewards of another year of engaging with festival audiences. But this year, the sector is challenged to consider what these experiences are, or could be, without that visceral interaction of performer and audience across physical space.
Mass participation is... more
Covid-19 has only accelerated what was bound to happen in the arts world – the collapse of unsustainable economic models. It’s time to think again about where income comes from - and what we spend it on - says Alice Black.
Covid has given us a chance to imagine a new kind of future for our theatres, but without big goals we will be hostages to fortune rather than agents of change. Alan Dix shares his wish list.
The costs of making and distributing music have both come down, but streaming income is very low. John Funge examines the financial challenges facing artists trying to promote their own music.