The Society of London Theatre’s (SOLT) report on the habits of West End theatregoers gives us plenty to sift through and chew on. I suspect much will be made about the importance of word of mouth creeping up to become far and away the most powerful factor in encouraging theatre ticket sales. That the organic buzz generated by fellow theatregoers remains the biggest influence in deciding whether to attend a show can’t have escaped cash-strapped theatre marketers or critics; both have been... more