Norwich Theatre has apologised for “inadvertently encouraging poor theatre etiquette” after sending a newsletter with the subject line “Something to sing along to”.
Subscribers to the theatre’s mailing list received the email this week as part of promotion efforts for the venue’s upcoming musicals, including Heathers, Blood Brothers and Annie.
After recipients expressed concerns that it might encourage people in the audience to belt out the songs themselves, the company sent a follow-up email apologising.
“In trying to emphasise the fun and joyous nature of the musicals, we inadvertently appeared to endorse poor theatre etiquette,” the email said.
“Of course we don’t mean for people to literally sing along while they are in the theatre (just when booking their tickets or in the car on the way home!).
“We’re really sorry for any misunderstanding, upset and the careless language.”
The apology coincides with an ongoing debate within the theatre sector about the appropriateness of live audiences singing along to musicals.
Last month police were called to a performance of The Bodyguard in Manchester last month when audience members refused to stop loudly singing and dancing, resulting in the show being stopped 10 minutes early.
Actor, playwright and director Ben Elton, who penned the script for Queen musical We Will Rock You, weighted in on the debate on BBC Breakfast, saying that audiences “should apply good taste and good manners”.
“Nobody’s paid to sit next to somebody [singing],” he said.