The Tank Museum has made museums history by attracting more than 100m views on its YouTube channel, which has more than 500,000 subscribers.
The military museum in Bovington, Dorset has had more views than any other museum in the world, surpassing the British Museum’s 61m total views.
The channel, which currently offers 427 videos, features expert staff members sharing their knowledge of tanks in the museum's collection, as well as mini-documentaries and footage from events.
The Tank Museum's head of marketing Nik Wyness said: “As a rural regimental museum, we see YouTube as an essential means of reaching a wider audience, helping us to fulfil our mission to tell the story of the tank and the people that served in them.
“YouTube has allowed us reach a global audience of tank enthusiasts and it’s as a direct result of this that we are now generating over a quarter of our annual turnover from non-visitors."