WENDY TAN WHITE MBE is the Royal College of Art's (RCA) Visiting Clore Innovation Professor.
White will provide counsel and support to the RCA's entrepreneurship and commercialisation centre, InnovationRCA, which aims to help staff and graduates establish and build successful businesses.
With a background in computer science and venture capital ecology, White is the CEO of Intrinsic, a robotics software, and was formerly a Partner at BGF Ventures. She also co-founded the world’s first SAAS website builder, and helped to launch Egg.com, the UK's first internet bank.
At present, White is a member of the UK Digital Economic Council and a trustee for The Alan Turing Institute.
"I couldn’t be more aligned or excited with the direction of RCA, the fund, and its mission," White said.
"My purpose is for design and innovation to have global reach and positively impact humanity; design-driven innovation is essential to most modern businesses, and it’s an exciting time to invest in those skills."
Dr PAUL THOMPSON, RCA’s Vice Chancellor, added: "She joins at an exciting time, with a very active entrepreneurship culture at the College and a world where design and creativity are increasingly recognised as powerful forces for innovation".