Issue 305: Tourism

  • Tourism

    Photo of three women looking at buildings
    08 Jun 2017

    Cultural organisations are missing a trick by not tapping into the tourist trade, but a successful strategy involves more than a new leaflet. Anne Torreggiani and Helen Palmer share their advice.

    There is a growing awareness of the potential role of culture in placemaking: it sits high on government and Arts Council England (ACE) priorities, and many creative local authorities across the country join up their assets and resources for the wider benefit of promoting their region.

    This seems a sensible response to the massive growth in domestic holidays (pre-Brexit), increases in overseas visitors and the opening up of places all over the UK as budget airlines connect more... more


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