To make a fundraising project stand out from the crowd you need to create a powerful and engaging supporter experience. Bernard Ross explains how to do it.
Fundraising is so crowded now that it’s not enough just to have a good appeal or a nice idea. It needs to stand out – to be what American entrepreneur Seth Godin calls ‘remarkable’.
But remarkable doesn’t mean simply looking for the next shiny new idea. In fact, recent evidence suggests that successful arts campaigns are successful because they do the basics well. And worryingly, the obsession with the new and glittery drives lots of really poorly thought-out initiatives.
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Josephine Chanter reveals how The Design Museum ditched its quiet fundraising approach, starting with a glamorous benefit auction in central London.
The Art Fund’s crowdfunding platform has given artists the chance to realise their dreams, but to make it happen requires hard work and commitment from everyone involved, says Rachel Mapplebeck.
The Arts Impact Fund offers loans based on artistic as well as social impacts. Seva Phillips explains the aims and benefits of its pilot investment scheme.
Red Ladder’s #GisATenner campaign appealed to the company’s Twitter followers to donate as little as £10 to help save the company following funding cuts. Chris Lloyd reveals what happened next.