Fundraising is so crowded now that it’s not enough just to have a good appeal or a nice idea. It needs to stand out – to be what American entrepreneur Seth Godin calls ‘remarkable’.
But remarkable doesn’t mean simply looking for the next shiny new idea. In fact, recent evidence suggests that successful arts campaigns are successful because they do the basics well. And worryingly, the obsession with the new and glittery drives lots of really poorly thought-out initiatives.