A fair share: The Chancellor?s budget in April 2000 introduced a new relief for donations to charity covering gifts of shares. Donors benefit from tax relief on the value of the shares donated against their income tax, and the relief is likely to appeal to wealthy individuals and their tax advisers. Kate Sayer explains how to take advantage of the scheme. Professional Fundraising, July 2001 e: tmd.press@btinternet.com _
Direct Marketing - the future: Enda Carey looks at the advantages and disadvantages of short messaging service via mobile phones as a direct marketing technique of the future. Journal of Arts Marketing, issue 02, July 2001 e: kate@a-m-a.co.uk _
International Rescue: Is there more to an international festival than simply bringing in foreign artists and attracting foreign audiences? Tim Joss argues that there should be, and that four special attributes of festivals mean that they are uniquely positioned to take advantage of the global market place. International Arts Manager, volume 13, no 5, issue 116 e: subs@api.co.uk _
Reasons to be Cheerful: The Year of the Artist residencies have given artists the chance to be paid to be artists, to experiment with new technologies, and to work with people within sectors otherwise difficult to access. Susannah Silver considers the impact of the year, and its legacy. a-n magazine, July 2001, p23, w: http://www.anweb.co.uk _
A licence to print money? : Licensing is not a guarantee of extra money, but for galleries and museums it can offer the chance to create a revenue source beyond the usual retail, private hire and admissions income stream. David Ellis of London?s Transport Museum explains the importance of brand extensions and the impact of licensing. Museums Journal, Vol 101, no 7, July 2001, e: journal@museumsassocation.org