Photo: Mazda Gets Satisfaction (CC BY-NC-SA 2.0)
Seizing the moment
Which is more influential over repeat attendance – performance or venue? Hannah Mitchell reveals some of the surprising findings that emerge when audiences are invited to complete a survey about an event they’ve just attended.
Much of the customer insight that arts organisations glean on a day-to-day basis is rooted within the customer data in their box office systems. This data provides a valuable ‘black and white&rs...
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