Dr JO TWIST OBE has been named as the next Chief Executive of the British Phonographic Industry (BPI).
Until she takes up post in July, BPI’s SOPHIE JONES is to continue as Chief Executive on an interim basis.
Twist has 25-years’ experience working in the creative industries, having held positions at the BBC and Channel 4. She is currently CEO of Ukie, a trade body for UK games and interactive entertainment.
Both Jones and BPI Chair YOLANDA BROWN OBE have welcomed Twist to her next role. Brown said she demonstrated “great passion, drive and a big heart for music” in the recruitment process.
Twist commented: “I look forward to working with YolanDa, Sophie and the team as they support their label members and the wider music community in fully realising the value of music – growing the market, boosting exports and ensuring the recognition and backing the industry deserves.
“The industry’s talent, so passionately nurtured by innovative major and independent record labels, is world leading, and the BPI plays an important role in creating an environment where labels and their artists can thrive and the next generation of talent can be supported into the industry.”