Further to your news article about Sadler?s Wells? use of SMS (ArtsProfessional, issue 25, May 6), readers may also be interested to know of a parallel SMS campaign Insitu ran for Stomp, the details of which should hearten anyone interested in SMS marketing.
InSitu?s campaign was directed at 4,000 Sadler?s Wells customers who had booked similar shows in the past. Over 100 tickets were purchased, giving a return on investment of 500%. InSitu are continuing to work with Sadler?s Wells and are developing an email and SMS marketing system that can be integrated with Galathea?s ENTA Ticketing system.
Published: 20-05-2002