A report published by admissions service UCAS says UK universities should take advantage of rising interest in creative arts degrees among Chinese students.
In the last 10 years, Chinese students’ interest in creative arts and design subjects has more than doubled, going from 4% of UCAS acceptances in 2013 to 11% this year - making it the fourth most popular undergraduate subject for Chinese students.
Business has been the most popular degree subject among Chinese students for the past decade, but has fallen from making up 43% of undergraduate acceptances in 2013 to 26% in 2023.
China is the UK’s largest undergraduate global market, accounting for one in every four international acceptances via UCAS.
More Chinese students currently apply for degrees in the UK than students from Wales or Northern Ireland.
The UCAS report says that to remain competitive in the global market, higher institutions should proactively promote more subjects to Chinese students, such as the creative arts.
“The UK has a flourishing creative arts sector with world-leading TV and film, fashion, design and music industries so it’s encouraging to see growing numbers of Chinese students motivated to study in the UK due to the value of our vibrant arts and culture,” said Sander Kristel, UCAS Interim Chief Executive.
“This presents a significant opportunity for universities and colleges to promote the unique offering of our creative courses.”