Emily Till shares ten top tips for press and PR, following the AMA's summit
On 24 March, more than 100 press and PR professionals attended the Arts Marketing Association’s ‘Summit on the changing role of press and PR in the arts’. The day was crammed with ideas and conversation (they were PR people after all!). These are some of the recurring themes, but it’s hard to summarise such a lively day in ten points: a full report will be on the AMA website soon.
1. Some things don’t change. As fast as the world changes around us, many old things hold... more
Bonnie Mitchell believes that we need a new language to talk about participatory arts
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Peter Shand says the regulatory uplift for Scottish charities has come just in time for ‘The Big Society’
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Emily Till shares ten top tips for press and PR, following the AMA's summit
Ben Cranfield, Sarah Davies and Natasha Silsby look at the value of academic partnerships in the arts and of holding conversations between theory and practice
There’s been a healthy return on investment in developing Facebook and Twitter for the RSC. Amy Clarke explains
Rohan Gunatillake took a trip to Texas to discover the next wave of technologies that are set to revolutionise the arts sector
Heather Stewart wonders how social media fundraising will develop and who will capitalise on it successfully
Deborah Dignam explains the Gulf Stage project, which is using new technology to bring Arabic theatre to new audiences
Oonagh Murphy on turning digital friends, fans and followers into real world visitors
New technologies are providing more opportunities for museums’ and galleries’ artworks to be discovered, enjoyed and shared across the world – at virtually no cost to the institutions. Becky Fishman reveals how
Hannah Rudman sees geolocative technologies as offering a win/win solution for promoting ticket sales
Eleanor Turney, ArtsProfessional's resident Tweeter, shares her thoughts on getting the best from Twitter
Creating captivating content online is about knowing your media – and how to use them. Mark Mapstone reveals ’the big five’
Hannah Nicklin argues that we need to stop passively using the web and the technology available to us, and to start examining and engaging
Ian Budden looks at the advantages and disadvantages of smartphone apps