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Rebooting Digital Fundraising

This course supports participants to take their next steps in raising money through digital channels.

This course supports participants to take their next steps in raising money through digital channels.

The cost of living crisis, the changing giving habits of donors and the acceleration of Artificial Intelligence are changing how nonprofits fundraise. This course will help you regroup, plan and then reboot your digital fundraising.

This course will be delivered virtually via Zoom in two 3-hour sessions, taking place on Thursday 6 November 2025 from 10am-1pm and Thursday 13 November 2025 from 10am-1pm. It is necessary to attend both sessions to complete the full training.

Who is this for?

This course is aimed at those who want to progress their digital fundraising. You might have taken your first steps with donations via digital channels during lockdown, or maybe you started digital fundraising a while ago. Either way, this course will help you refresh your approach, stay ahead of the latest trends and plan for how to fundraise online in volatile, rapidly changing times.

You will learn:

• How to evaluate your digital activity and its impact
• How to understand what donors really want
• How to resource a digital project or campaign
• How to stand out from other digital campaigns in the arts and charity sector
• The latest trends in digital fundraising, including changing donor behaviours
• How to introduce AI into your fundraising approach
• How to choose the best digital channels and tools to suit your audience and organisational values
• How to measure your approach
• How to develop a digital fundraising action plan
• Where to access useful resources and tools

Price

This course is priced at £75+VAT in total for both sessions.

A concession rate of £50+VAT is available to Freelancers, Sector Partner Members, Charities and Arts Organisations with an annual turnover of £500,000 or less.

Our current Sector Partners are:

• Arts@Leeds
• Arts Marketing Association
• Association of British Orchestras
• The Audience Agency
• Contemporary Visual Art Network
• Family Arts Campaign
• Music Mark
• National Museum Directors Council
• One Dance UK
• UK Theatre

Trainer: Zoe Amar

Zoe Amar is widely regarded as one of the charity sector’s leading digital experts. She founded digital agency and social enterprise Zoe Amar Digital in 2013. Their clients have included Sense, Anglia Ruskin University and The School for Social Entrepreneurs.

See all Arts Fundraising & Philanthropy courses