Key trends in cultural website performance
Digital agency Substrakt is excited to present an exclusive webinar where they will share key takeaways from their 2025 Benchmark Report.
Substrakt has analysed the websites of 87 cultural organisations across the UK, Europe and North America to uncover trends in user behaviour, website performance and commercial success. In this session, Substrakt will break down the findings from over 140 million user sessions and 3.9 million ticketing transactions.
Join this webinar for a walk through of the key findings, takeaways and recommendations.
Key trends in cultural website performance
Digital agency Substrakt is delivering a webinar to walk you through the key findings of their latest Benchmark Report, which analyses the performance of the websites of 87 cultural organisations (theatres, dance companies, museums, galleries, opera companies, orchestras, and cultural visitor attractions) based in Europe and North America.
The webinar will be 45 minutes long with a presentation from the Substrakt team and plenty of time for Q&A.
Key trends in cultural website performance
We’re privileged to work with a diverse range of prestigious arts and culture organisations. For each of these organisations, their website is one of the most vital audience touchpoints, and we’re often asked, “What does ‘good’ look like when it comes to website effectiveness?”
While general benchmarks are widely available, few focus on the unique needs and challenges of the cultural sector. To address this gap, we launched our first Cultural Website Benchmark Report last year, analysing data from 76 organisations across multiple art forms. The positive feedback we received highlighted how valuable comparative data can be when evaluating the performance of a website.
While your own historical data is crucial for tracking progress, benchmarking against the wider sector offers valuable context. This year we’ve taken the analysis further, examining over 140 million user sessions and 3.9 million ticketing transactions to uncover key trends in user behaviour and website performance.
In this webinar we will talk you through the key findings and share our top five takeaways, which span five key areas:
- Traffic and device trends
- Acquisition channels
- Commercial performance (including donations and memberships)
- User behaviour and engagement
- Engagement
We’ll also leave plenty of time for Q&A at the end.
When: Thursday 15th May (4-5pm BST / 11am-12pm EST)
Cost: Free
We’d love to see you there! If you’d like to join us, just book your place and we’ll see you soon.
