Evening Courses: Developing Marketing Strategies / Introduction to Arts Evaluation and more

Enhance your creative industry skills in Spring 2026 with Guildhall School’s evening courses.

Join our series of online evening courses designed for creative professionals looking to strengthen their expertise and advance their careers.  These live sessions will help you build confidence and gain valuable tools for success.

Courses Overview

• Introduction to Arts Evaluation
  Learn how to assess the impact and value of arts projects, develop evaluation frameworks, and communicate outcomes effectively.
• Introduction to Event and Production Management
  Learn the core skills for managing productions and events, while understanding the complexities and demands of this varied role.
• Developing a Marketing Strategy in the Arts
  Discover why strategic, big-picture marketing matters for arts and culture. This course explores how to move beyond trends and create marketing plans that support your mission and long-term goals.

Secure your place today, evening courses start Spring 2026