GDPR obligations go beyond direct marketing, so when it comes to managing commercial risk, what might you have missed, asks Debbie Richards.
Bespoke segmentation modelling helps Sadler’s Wells talk to its audiences with personalised precision across venues and genres. Sebastian Cheswright Cater explains how.
The gender pay gap is smaller in the arts than other sectors, although some organisations are still trailing behind including ‘Times Top 50 Employer for Women’ the Southbank Centre.
Asking your customers to ‘re-consent’ to contact from you could threaten your relationship, but Michael Nabarro suggests an alternative approach to GDPR compliance based on ‘Legitimate Interests’.
On the brink of the new funding year, Anne Torreggiani takes a whistle-stop tour of the improvements The Audience Agency is making to Audience Finder, to better meet the needs of its users.
A unified view of audience behaviour has increased sales and donations for Exeter Phoenix. Alice Young explains how.
Purging inactive subscribers from Chichester Festival Theatre’s email list has helped improve the effectiveness of its marketing campaigns. Alice Young explains how.
Although a supplier was chosen to deliver Arts Council England’s £2.7m quality evaluation programme, the procurement process is now being re-run after falling foul of EU rules.
What’s the recipe for maximising engagement and income? Jenny Scudamore explores ‘segmentation made simple’.
Complying with the new data protection regulation may seem like an impossible task, but it’s one we all have to get to grips with. Leo Sharrock shares some practical steps to take now.
Writing an audience development plan isn’t just a tick-box exercise – it’s a valuable process, says Anne Torreggiani.
When Bradford Theatres recognised that its online booking system was a bit creaky, it chose a phased approach that satisfied customer expectations and resulted in a higher average spend, says Libby Penn.
To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product, says David Reece.
Fans of touring companies are perfect customers – booking early and often in large groups. Sian Dudley reveals how a receiving venue like Cast in Doncaster works with visiting companies to make the most of ‘fandom’.
Some arts charities are unsurprisingly nervous about the new General Data Protection Regulation that comes into effect next year. Pamela Johnson offers trustees guidance on how to comply.
Too many arts and cultural workers are wasting time wading through Google Analytics data. Sara Lock shares some tips on how to be more focused.
Is segmentation really the key to inclusivity and resilience? Oliver Mantell demonstrates how bespoke and off-the-shelf tools can help develop approaches for multiple audiences.
New data protection regulations come into force next May, and while some may see this as a burden, Live Music Now is seizing the opportunity to renew contact with its supporters. Evan Dawson and Emily Roberts explain how they are ensuring compliance.
As more and more local authorities reduce funding and staffing for the arts, how can we ensure they have the capacity to fulfil their cultural responsibilities? Jane Wilson shares her thoughts.
Cultural organisations are missing a trick by not tapping into the tourist trade, but a successful strategy involves more than a new leaflet. Anne Torreggiani and Helen Palmer share their advice.