Three into one
Three cultural organisations in Wiltshire are now under one collective umbrella, giving them the opportunity to share data and cro…
Editorial Partner: AMA
Arts Professional is working in partnership with Arts Marketing Association to share the innovation and resources that arts marketers and senior leadership need to develop their skills and inspire change.
Join the Arts Marketing Association
Arts Marketing Association is a membership organisation that helps arts marketers and leaders be at the forefront of marketing for the arts and culture industry. AMA shares the latest knowledge through training and events, Culturehive and the annual AMA conference, working with its community network of exemplary leaders and marketers in the arts industry and beyond.
From this partner
Doing the impossible
The success of Hull City of Culture shows what can be achieved in the arts when we come together to achieve a common goal. Positiv…
Driving growth with the cloud
Since moving its box office system to the cloud, the Royal Welsh College of Music and Drama has increased online sales and started…
Empowering the box office
Changing the role of the box office at Vancouver’s summer Shakespeare festival from an operational one to a marketing one re…
A customer-friendly approach to GDPR
Asking your customers to ‘re-consent’ to contact from you could threaten your relationship, but Michael Nabarro sugges…
The power of shared ambition
A unified view of audience behaviour has increased sales and donations for Exeter Phoenix. Alice Young explains how.
Tough love for better engagement
Purging inactive subscribers from Chichester Festival Theatre’s email list has helped improve the effectiveness of its marke…
Bursting some bubbles
At Spektrix’s annual conference Vikki Heywood explored the mindsets and mythologies that influence the performing arts today…
Data and self-determination
A new approach to box office management has shifted the revenue balance at Blackpool Grand Theatre firmly toward ticket sales and…
Old assumptions and new realities
Jane Earl busts some arts-related myths, starting with ‘everyone wants to take part in arts activities’.
Maximising the marketing
Giving its ticketing agents a direct link to its box office system is allowing the Royal Court Theatre to reach a wider audience,&…
Going it alone
Sheffield Theatres was part of a regional consortium of box offices until it decided its audience development activities would ben…
We will connect you
A new box office system has built a stronger link between London’s Dominion Theatre and its ticket agents, who can now sell…
The road to self-sufficiency
When Exeter Corn Exchange had to become financially self-sufficient, its busier programme required a fully rounded box office mana…
Recruiting millennials
Tech and data-savvy millennials are ideal employees for arts organisations, but how can we make the sector attractive enough to re…
Meeting the challenges of the new arts economy
To diversify income, Cambridge Live needed a simpler yet more versatile box office system. But would it be ready for the day the f…
Taking back control
After moving to a new box office system, an Atlanta theatre secured nearly three times more in donations in the last half of 2015…
Stopping the decline
A new, nimbler box office system has given Mercury Theatre the power to turn around a steady decline in ticket sales. Libby Penn e…
Up in the clouds
Revenues are growing, and staff and customers are happier since Regent’s Park Open Air Theatre moved its box office to a clo…
Raising our game
Selling in the arts is improving but it could still learn a lot from retailers and travel companies, says Libby Penn.
A successful start
Libby Penn reveals how MAC Belfast achieved ambitious attendance targets in its first year of operation with the help of a be…
Swipe, tap and donate
There are probably more millionaires in your audience than you think. Libby Penn reveals how to find high-net-worth individuals al…
Rapid results
An innovative regional theatre has used data and cloud technology to increase ticket sales and diversify its business model, expla…
Data-driven decision-making
Data management has to be everyone’s responsibility and not just seen as an “esoteric specialism”, says Michael…
