
Less is definitely more
Hannah Mitchell explains how arts organisations can achieve the desired ticket sales through significantly fewer em…
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Hannah Mitchell explains how arts organisations can achieve the desired ticket sales through significantly fewer em…
An in-depth project examining Sadler’s Wells’ ‘customer journey’ has resulted in a much more relevant and…
Stuart Nicolle shares the latest figures showing just how attractive the arts offer in the four countries of the UK are to those l…
Good data can mean great cost savings as well as valuable insights. Hannah Mitchell kick starts some New Year resolutions on effec…
Un-ticketed venues and events can now gather data that will give them the level of customer insight that performing arts venues ha…
In December, almost half of the tickets sold to a venue's Christmas show are likely to be bought by new customers at that venu…
Which is more influential over repeat attendance – performance or venue? Hannah Mitchell reveals some of the surprising find…
The height of summer is the best time for venues offering a Christmas show to start gearing up for success. Hannah Mitchell explai…
Insight from ‘big data’ reveals conclusively that arts attenders who book at multiple venues are more likely to be rep…
A ‘big data’ perspective reveals that a quarter of so-called ‘new attenders’ aren’t new to the arts…
Nearly a quarter of UK ticket revenues are generated by just 2.5% of customers, and over 2m so-called theatre attenders have lapse…
Tesco Clubcard founders set their sights on the arts with an investment in box office data specialists Purple Seven.