
No room for neutrals
Chris Garrard believes that no one should be neutral in the debate on ethical sponsorship.
Arts Professional is working in partnership with Arts Marketing Association to share the innovation and resources that arts marketers and senior leadership need to develop their skills and inspire change.
Join the Arts Marketing Association
Arts Marketing Association is a membership organisation that helps arts marketers and leaders be at the forefront of marketing for the arts and culture industry. AMA shares the latest knowledge through training and events, Culturehive and the annual AMA conference, working with its community network of exemplary leaders and marketers in the arts industry and beyond.
Chris Garrard believes that no one should be neutral in the debate on ethical sponsorship.
At the heart of the debate about ethics in arts sponsorship and fundraising are questions about the moral obligation of the arts s…