How community engagement can change your life
We can only change our local communities if we’re willing to change ourselves, says Carol Jones.
Editorial Partner: AMA
Arts Professional is working in partnership with Arts Marketing Association to share the innovation and resources that arts marketers and senior leadership need to develop their skills and inspire change.
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Arts Marketing Association is a membership organisation that helps arts marketers and leaders be at the forefront of marketing for the arts and culture industry. AMA shares the latest knowledge through training and events, Culturehive and the annual AMA conference, working with its community network of exemplary leaders and marketers in the arts industry and beyond.
From this partner
The benefits of a regular mental workout
Reflecting inwardly on our values, motivations and mistakes is hard – but make the effort and you'll be rewarded with gr…
How to influence inclusivity
By defining what inclusivity means for you and empowering all staff to make suggestions or raise concerns, you can identify where…
Creating a Diverse Board
Becoming a truly inclusive organisation starts at the top, says Cath Hume.
Real change happens from the ground up
Top-down programmes will never bring about meaningful change, says Cath Hume – so it’s time for arts organisations and…
Pouring water back in to the well
Are we serious enough about how we’re feeling and coping at work – from our life–work balance to our ability to…
Leading at all levels
How can we best develop leaders for the future? Cath Hume suggests we start by creating more leadership opportunities throughout t…
How to rewire your thinking
Lucy Jamieson explains how pooling resources, creativity and ideas rather than working in silos can bring about eff…
Leading with an audience focus
Over 25 years the role of cultural marketers has expanded, but the focus remains on audience relationships. Cath Hume examines the…
How to… develop a CRM strategy
How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? He…
Unpicking prejudice
It is exciting to explore and own the biases that we impart to audiences, argues Bea Udeh.
Fostering young talent
Nurturing young people’s talent is a key part of improving diversity in the arts sector, says Jacqueline Haxton.
Future-proofing your organisation
Arts organisations can develop resilient business models by acknowledging that they don't have all the answers, says Juli…
Towards a frictionless digital future
Technological and digital developments grow exponentially. The arts sector must take advantage of the technology available no…
Wearing new shoes
What would you discover if you played the role of a new visitor to your venue? Lisa Baxter explains the value of customer journey…
What it means to be really digital
With all the reliance on digital technology over the past decade, are arts organisations as digitally mature as they should be, as…
How to… use Google Analytics more efficiently
Too many arts and cultural workers are wasting time wading through Google Analytics data. Sara Lock shares some tips on how to be…
On a mission to matter
How can arts organisations ensure they matter to their audiences and funders? Sara Lock has been learning from Nina Simon, author…
Small teams, huge ambitions
Major audience development initiatives may be inspiring, but most arts organisations can learn more from what the smaller players…
A playful business tool
A visual business model tool is allowing arts organisations to take a playful and creative approach to planning, says Julie Aldrid…
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