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Art isn’t toilet roll; it doesn’t need marketing, it needs engagement.

Disconnected Bodies are leading arts audience psychology and engagement consultants that support both independent artists and artist-led spaces.

Working on the opinion that art without discovery moves nobody, and creation must be made accessible for consumption, we support clients who are looking to develop audience engagement planning for grant funding or who are working to enrich experiences, create impact and gain audience recognition for a longer term programme.

We partner with independent artists and innovative contemporary arts spaces that are, or want to be, experimental, sustainable, collaborative, and accessible to develop their audience engagement, grow audience participation, increase reach and enrich experiences.

Our accredited research into arts audiences has informed widespread accessibility
practice, with the launch of our Equality Advisory Board looking to facilitate the work of discriminated groups through wider, deeper and more democratized audience
engagement.

Our Approach

We find audiences fascinating and feel successful audience engagement as an emotional response. Yet search listings of ‘arts marketing consultants’ and you’ll find a lack of understanding of this simple and important perspective. Still thinking in terms of marketing not engagement, many employ similar strategies and tactics for the arts as you would for smartphones or toilet roll.

Audience Pscyhology

Understanding the psychological make-up of an audience is essential in ensuring audience engagement moves past the limitations of arts marketing. Dissection of the psychological needs and preferences of the audience allows for appreciation of any personal, situational, cultural, institutional and historical factors that may be influencing an audience’s willingness to engage. 

​As the only audience engagement consultants that place such heavy emphasis on psychology over marketing, our approach is based upon significant past research into audience habits and preferences. By aligning psychographic considerations we can provide more relevant engagement guidance as to effectively reach and connect with your audience segment; informing the building of cultural experiences so the pubic receive maximum value from your work.

Our Expertise

  • Audience Development Advisor for Creative United
  • UK Ambassadors for the Artist Run Alliance
  • Previous work included MoMA
  • Accredited arts audience researchers
  • Audience engagement podcast hosts

Our Services

Audience Engagement Road Map

A straightforward process that encourages vision, clarifies objectives and provides an actionable plan that takes the uncertainty out of audience engagement. A strong Road Map is a sign of organisation’s health and will encourage and reassure artists, collaborators, strategic alliances and funders by demonstrating commitment to access and inclusion. This, alongside realistic revenue forecasts, can also support funding bids.

Audience Engagement Consultancy Clinic

One-to-one guidance and support on the audience participation issues you're facing as an arts organisation during COVID-19. Including audience participation planning for Arts Council England National Lottery, DYCP and Culture Recovery funding applications.

Grant Support - Audience Participation Planning

Audience participation and public engagement documentation to support grant funding up to £100,000.

ACE state that all National Lottery and Culture Recovery grant applications must be supported by a ‘strong audience development, marketing or communications plan’.

Fully realised audience participation documents, to support an application, work to demonstrate strength and vision; encouraging and reassuring the funder. By clearly demonstrating your commitment to audience engagement planning alongside realistic access and inclusion forecasts; these documents include planning to fulfil the requirements of ACE Goal 2 and Equality Objectives. 

Grant Support - Artist Grant Support Clinic

A personalised conversation that clarifies the grant application process and provides actionable advice to take the uncertainty out of arts funding for independent artists.

Communicate your deservingness through artistic vision and demonstrate how your application will fulfil the goals of Arts Council England and benefit the public at some point in the future.

Digital Policy Planning

A structured means of expressing digital ambition and a frame work for digital strategies; having been developed for organisations that are ACE funded or seeking to be. 

 

Our Equality Statement

As cis, white and non-disabled, we recognise the need to be taking action rather than by-standing. We have set our focus on using the platforms available to support changes in the industry through wider, deeper and more democratised audience engagement.

 

Pablo Colella
Lead Practitioner
Email: [email protected]

Visit: www.disconnectedbodies.co