Baker Richards is a leading international provider of consulting services and software solutions, enabling cultural organisations across the globe to maximise their earned income through evidence-based decision-making. We are widely considered to be the foremost authority on pricing and revenue management in the cultural sector and have been helping arts organisations realise their commercial potential, and thereby their artistic and social objectives, for over ten years. Our work includes projects for over 400 leading theatres, orchestras, opera companies, concert halls, performing arts centres, dance companies and galleries in the UK, Europe and Australasia, and in North America via our partners JCA.  We have a team of expert consultants and researchers based in Cambridge, UK, and also work with a number of Associates, including Sydney-based Consultant Aaron Curran.