The AMA is a membership organisation helping cultural professionals make more and better connections with the public. We believe that a flourishing society is one where everyone has access to culture. The AMA helps the cultural sector reach even more audiences by influencing change and inspiring individual development. We do this by providing excellent training, thought leadership events, professional mentoring and online resources.

JAM (Journal of Arts Marketing) is our influential member publication and the AMA annual conference is our largest event — which sees 600+ cultural professionals come together in a different city each year.

The AMA connects over 2,000 members across the UK and beyond. We also manage AMACultureHive and are a Sector Support Organisation appointed by Arts Council England.