The Art of Pricing survey, conducted by ArtsProfessional in partnership with earned income specialists Baker Richards, was designed to give a greater insight into pricing strategies in the cultural sector. It examined how cultural organisations are responding to the need to increase income to help pay for artistic programmes, while ensuring they stay true to their vision, mission and social objectives.
Over 600 people responded, and the final report paints a detailed picture of attitudes towards prices in the sector, and the challenges facing those who set them.
In response to the findings, Tim Baker asks the question 'Is price a reason for low engagement - or just an excuse?' Follow the link to read why he concludes "it’s time to start a debate about the true meaning of affordability."