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Crowdfunding operators will be asked to obey a code of practice as they join newly launched trade body the UK Crowdfunding Association (UKCFA). The code is aimed at protecting the growing number of investors, donors and businesses using the technology and to ensure that all services are operating to a minimum standard. It states that crowdfunding sites must segregate donors’ money and money for the operator, offer a cooling off period after making an investment, and publish information on customer complaints on the UKCFA website. The UKCFA will comprise the country’s twelve leading crowdfunding businesses and will work to promote this as a method of fundraising, as well as working with policymakers to help develop appropriate policy frameworks.