West End musical appoints a Director of Social Responsibility

The musical Wicked has appointed a Director of Social Responsibility.

Christina Alexander will take on the newly formed role, covering the production in London as well as its Broadway tour. 

Aimed at creating an "inclusive and respectful environment", the position will focus on attracting audiences "representative of a multicultural society".

Alexander will also be involved in identifying talent from underrepresented communities and working with Wicked's non-profit partners.

"I am honored to bring my skills, as well as knowledge and love of the industry, to Wicked and to focus on the business of turning ideas into actions," Alexander said.